9/6/2023 0 Comments Viber for windows phone update![]() ![]() ![]() In an exclusive interview, Marco told Lison Joseph about the company's plans to monetise the popular platform. ![]() The market for instant messaging apps is getting crowded. How will you differentiate Viber? Sure, there are numerous players in the market. But it helps you narrow down if you look at the features that they offer. It is a competition between the R&D departments at each of these companies to come out with features that enrich user experience. I think Viber is far ahead on that front. Unlike most of our competition, Viber is available on multiple platforms, including desktops and even tablets now. Some features such as the ability to switch a call that is already in progress from one device to another - say from tablet to a phone, or desktop to tablet without interrupting the conversation - makes us unique. Some of our competitors have been marketing themselves aggressively to gain users but Viber has grown mostly by word of mouth and that is testament to what users think of competing products. Companies like Viber live in constant tension with telecom carriers who complain about loss of revenue. How do you see that relationship evolving? At the end of the day, what carriers have to realise is that applications like Viber offer something that users want. We are popular not because we are free, but because users see something useful in what we offer. When they disrupt such services, they are not denying us an opportunity but they are treating their consumers badly. ![]()
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